Phoebe Philo's daughter, and one of The Media Eye's Rising Stars, Maya Wigram stars in a new campaign for Gucci in collaboration with Vogue France.

The British up-and-coming model poses with the Gucci Softbit bag, and the fashion house shared campaign imagery on Instagram, captioned 'Parisian memories. With its relaxed silhouette, the Gucci Softbit accompanies Maya Wigram in a new visual story created in collaboration with Vogue France'.